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Business Strategy 8 min Apr 17, 2022

B2B Sales Funnel Optimization: Fixing Leaks Between Lead and Close

Author: Marcus Vance (Wharton MBA) Fact-Checked & Reviewed

Analyze conversion percentages at each sales stage: lead to qualified opportunity, opportunity to proposal, and proposal to closed deal.

Qualifying Leads Faster

Stop spending sales hours on prospects who lack budget or authority. Use strict BANT (Budget, Authority, Need, Timeline) criteria early in the call.

MV

Written by Marcus Vance

Wharton MBA alumni, business strategist, and author at SuccessInformatics.