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Business Strategy 9 min May 09, 2024

GTM Playbooks: Launching New Products Into Established Enterprise Markets

Author: Marcus Vance (Wharton MBA) Fact-Checked & Reviewed

Define your Ideal Customer Profile (ICP), craft clear positioning against incumbent options, and secure 5 design partners before full public launch.

The Design Partner Program

Work closely with 5 beta clients in exchange for feedback, case studies, and early discounted pricing to validate product-market fit.

MV

Written by Marcus Vance

Wharton MBA alumni, business strategist, and author at SuccessInformatics.